What's beyond "Who made my clothes"

It is Fahion Revolution week and let's ask the brands "Who made my clothes" 
But also, let's not stop there.

Why do we need a Fashion Revolution?

Much of the global fashion industry is opaque, exploitative and environmentally damaging and desperately needs revolutionary change. On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history.

That’s when Fashion Revolution was born. We believe that 1,138 is too many people to lose from the planet in one building, on one terrible day to not stand up and demand change. We want to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased. We believe that collaborating across the whole supply chain; from farmer to consumer; is the only way to transform the entire industry. Fashion Revolution brings everyone together to make that happen.


In order to make the fashion industry accountable and sustainable, we first need to make it transparent. Transparency means companies know who makes their clothes – who stitched them, who dyed the fabric and who farmed the cotton — where their clothes were made and under what conditions. Crucially, it requires brands to share this information publicly. We believe transparency is the first step to transform the industry.And it starts with one simple question: Who made my clothes?

We believe this simple question gets people thinking differently about what they wear. As consumers, your questions, your voices, your shopping habits can have the power to help change things for the better. With more consumers encouraging brands to answer ‘who made my clothes?’, we believe Fashion Revolution has the power to push the industry to be more transparent.

So many women like Lakshmi are involved in the process of weaving and producing our garments.
We believe in Fair Trade and we are certified by Fair Trade Forum India. Our production happens in a Fair Trade certified unit.

The smile of Lakshmi's face is our responsibility.