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Sustainable Fashion Decoded

Sustainable Fashion Decoded

Slow Fashion, Sustainable Fashion, Ethical Fashion – These are few terms that we keep hearing often these days. Do we actually know what any of these mean? Sustainability in itself means reducing your carbon footprint and living in a more planet friendly and people friendly way. Sustainability is ideally a 360 degree aspect, which means the whole life cycle of the product adopts sustainable methods of production, supply and usage. As Green Strategy puts it: More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into...

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Weaving gold in Assam

Assam Eri Silk Handwoven Muga Silk Tussar Silk

Weaving gold in Assam

The weaving village of Assam, Sualkuchi used to be buzzing with various crafts until last century. Now when you walk through the tiny by lanes of the village, all you hear is loud thumps of shuttle looms. Fine Tussar and Muga yarns shining in bright sun is undeniably attractive. With the increasing popularity of the handwoven magic from the region, many other artisans have moved from their traditional crafts to weaving now, making this a hotspot. Mekhela Chador is the traditional wear of Assamese and is still very popular among adults of all age groups unlike many other parts of India who have...

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Everything you need to know about Fashion Revolution Week

Fair Trade India Fashion Revolution Week

Everything you need to know about Fashion Revolution Week

Fashion Revolution is a global movement that is working towards a transparent, sustainable and ethical fashion industry aiming to radically change the way our clothes are sourced, produced and purchased. What is Fashion Revolution Week? Fashion Revolution Week also marks the anniversary of Rana Plaza Tragedy where more than 1000 garment factory workers were killed and more numbers injured. It is also a reminder for us to ask, "Who made my clothes?" When at least 6 out of 20 richest people listed in Forbes are in retail, the majority of cotton farmers still do not get a fair price for their crop...

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Happy Women's Day!

Womens Day

Happy Women's Day!

In a sustainable industry, the role played by women is immense. The weaving industry is heavily occupied by women. We are proud to say our products are designed by women, woven by women and finished by women. On this International Women's day, we are celebrating all the women who help us put our products and all our customers who show us so much love and support.     

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Snippets from Slow Fashion Weekend

ethic attic ethical fashion Fair Trade India slow fashion slow fashion weekend sustainable clothing sustainable fashion

Snippets from Slow Fashion Weekend

The Slow Fashion Weekend hosted by Ethic Attic, organised by Purple Fete saw a lot of interest among conscious consumers. The Lotus fabric was loved by all.  Thank you for all who walked in and loved our stuff.  Thanks for the write ups The Better India and LBB, Bangalore Read them here: https://lbb.in/bangalore/slow-fashion-weekend/ http://www.thebetterindia.com/86811/bangalore-slowfashion-sustainability-environment/    

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