Green is the new black

Couple of months ago, we had the opportunity to meet two enthusiastic students, Léa Dhélin and Mathilde Manya who were on a Sustainable Fashion Tour across Asia and we are glad they dropped by Ethic Attic.

The idea of Green is the New Black was born while watching the documentary “The True Cost” by Andrew Morgan, that portrays the fahion industry and its flaws. Indeed, today, the production of the clothes we wear has a high environmental cost, but also a social one. The fashion industry is the second most polluting industry in the world after the oil industry. Jeans can travel up to 65,000 km, one and a half times around the globe, before being put on sales in our stores. Today, 20% of water pollution is caused by dyes and textile processing. On top of this environmental impact, there is a significant social cost. We remember sadly the drama of the Rana Plaza in 2013, which left more than 1,100 workers dead. Working conditions are often bad and wages very low.

However, in Europe as in Asia, awareness is growing and behaviors are changing. Presently, we are witnessing the emergence of companies all over the world who participate in improving the situation by offering textiles at a competitive price and an acceptable social and environmental cost. Convinced that another way to dress is possible, we decided to go to meet the proponents of ethical and sustainable fashion in Asia.


Read more about the project here