According to one legend, a dog’s interest in a snail washed up on a beach was responsible to have found the colour purple. This incident apparently occurred several centuries ago in the city of Tyre (in Lebanon), when its tutelary god, Melqart, was taking a stroll on the beach with his mistress Tyros and their pet took a bite of a snail, and its mouth turned purple. Mesmerised by the shade, she immediately felt the urge to have an outfit with this same colour. Whether this story holds true or not, dyeing goes a long, long way back apparent in several different historic incidences, having found a firm place in the manufacturing of textiles, in particular, with the process involved...
The Slow Fashion Weekend hosted by Ethic Attic, organised by Purple Fete saw a lot of interest among conscious consumers. The Lotus fabric was loved by all.
Thank you for all who walked in and loved our stuff.
Thanks for the write ups The Better India and LBB, Bangalore
Read them here:
As the fashion industry is being revolutionised, a whole lot of new terms pop up. You might have been hearing the terms "Slow Fashion", "Ethical Fashion" and "Sustainable Fashion" or must have heard for the first time very recently. So are you wondering what are these? They are nothing out of this world, but what exactly the whole world should more towards ideally. After the Rana Plaza collapse, considered the deadliest disaster in the history of garment industry, in 2013 in Bangladesh, Global Fashion Industry got a glimpse into the poor working conditions of factory workers and pressure due to short production deadlines from buyers due to the quick changes of designs, referred to as fast fashion. All this encouraged and gave...