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Sustainable Fashion Decoded

Slow Fashion, Sustainable Fashion, Ethical Fashion – These are few terms that we keep hearing often these days. Do we actually know what any of these mean? Sustainability in itself means reducing your carbon footprint and living in a more planet friendly and people friendly way. Sustainability is ideally a 360 degree aspect, which means the whole life cycle of the product adopts sustainable methods of production, supply and usage. As Green Strategy puts it: More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life...

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Everything you need to know about Fashion Revolution Week

Fashion Revolution is a global movement that is working towards a transparent, sustainable and ethical fashion industry aiming to radically change the way our clothes are sourced, produced and purchased. What is Fashion Revolution Week? Fashion Revolution Week also marks the anniversary of Rana Plaza Tragedy where more than 1000 garment factory workers were killed and more numbers injured. It is also a reminder for us to ask, "Who made my clothes?" When at least 6 out of 20 richest people listed in Forbes are in retail, the majority of cotton farmers still do not get a fair price for their crop and workers have no possibility to negotiate their wages. People from around the world showed the labels and asked the...

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Snippets from Slow Fashion Weekend

The Slow Fashion Weekend hosted by Ethic Attic, organised by Purple Fete saw a lot of interest among conscious consumers. The Lotus fabric was loved by all.  Thank you for all who walked in and loved our stuff.  Thanks for the write ups The Better India and LBB, Bangalore Read them here:    

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