Slow Fashion, Sustainable Fashion, Ethical Fashion – These are few terms that we keep hearing often these days. Do we actually know what any of these mean? Sustainability in itself means reducing your carbon footprint and living in a more planet friendly and people friendly way. Sustainability is ideally a 360 degree aspect, which means the whole life cycle of the product adopts sustainable methods of production, supply and usage. As Green Strategy puts it: More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life...
The Slow Fashion Weekend hosted by Ethic Attic, organised by Purple Fete saw a lot of interest among conscious consumers. The Lotus fabric was loved by all.
Thank you for all who walked in and loved our stuff.
Thanks for the write ups The Better India and LBB, Bangalore
Read them here:
As the fashion industry is being revolutionised, a whole lot of new terms pop up. You might have been hearing the terms "Slow Fashion", "Ethical Fashion" and "Sustainable Fashion" or must have heard for the first time very recently. So are you wondering what are these? They are nothing out of this world, but what exactly the whole world should more towards ideally. After the Rana Plaza collapse, considered the deadliest disaster in the history of garment industry, in 2013 in Bangladesh, Global Fashion Industry got a glimpse into the poor working conditions of factory workers and pressure due to short production deadlines from buyers due to the quick changes of designs, referred to as fast fashion. All this encouraged and gave...
INNATEX is an International trade fair for sustainable textiles. INNATEX is the only natural textiles fair in the world to feature not only fashion, but also other textile product categories.
We are delighted to share with you all that we have got selected under the "Design Discoveries" category at Innatex this year. We will be there at Frankfurt from 21st to 23rd January at Booth #OG 208
We would be premiering our latest collection, Lotus, a range of garments and scarves made of Lotus fabrics at the show. We will also be showcasing our latest collection of Garments and Accessories made of Organic Cotton, Handloom Ikat and Non-Violent Silk.
Stay tuned for more updates!