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Ethic Attic is gald to be associated with Yash Raj Films' Sui Dhaaga

Meeting the duo of Green is the new black at our store in Bangalore.

Slow Fashion, Sustainable Fashion, Ethical Fashion – These are few terms that we keep hearing often these days. Do we actually know what any of these mean? Sustainability in itself means reducing your carbon footprint and living in a more planet friendly and people friendly way. Sustainability is ideally a 360 degree aspect, which means the whole life cycle of the product adopts sustainable methods of production, supply and usage. As Green Strategy puts it: More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life...

The weaving village of Assam, Sualkuchi used to be buzzing with various crafts until last century. Now when you walk through the tiny by lanes of the village, all you hear is loud thumps of shuttle looms. Fine Tussar and Muga yarns shining in bright sun is undeniably attractive. With the increasing popularity of the handwoven magic from the region, many other artisans have moved from their traditional crafts to weaving now, making this a hotspot. Mekhela Chador is the traditional wear of Assamese and is still very popular among adults of all age groups unlike many other parts of India who have moved to Salwar Kameez and other western wear. It is a refreshing and inspiring sight to see such a popular...

Fashion Revolution is a global movement that is working towards a transparent, sustainable and ethical fashion industry aiming to radically change the way our clothes are sourced, produced and purchased. What is Fashion Revolution Week? Fashion Revolution Week also marks the anniversary of Rana Plaza Tragedy where more than 1000 garment factory workers were killed and more numbers injured. It is also a reminder for us to ask, "Who made my clothes?" When at least 6 out of 20 richest people listed in Forbes are in retail, the majority of cotton farmers still do not get a fair price for their crop and workers have no possibility to negotiate their wages. People from around the world showed the labels and asked the...