According to one legend, a dog’s interest in a snail washed up on a beach was responsible to have found the colour purple. This incident apparently occurred several centuries ago in the city of Tyre (in Lebanon), when its tutelary god, Melqart, was taking a stroll on the beach with his mistress Tyros and their pet took a bite of a snail, and its mouth turned purple. Mesmerised by the shade, she immediately felt the urge to have an outfit with this same colour. Whether this story holds true or not, dyeing goes a long, long way back apparent in several different historic incidences, having found a firm place in the manufacturing of textiles, in particular, with the process involved...
As the fashion industry is being revolutionised, a whole lot of new terms pop up. You might have been hearing the terms "Slow Fashion", "Ethical Fashion" and "Sustainable Fashion" or must have heard for the first time very recently. So are you wondering what are these? They are nothing out of this world, but what exactly the whole world should more towards ideally. After the Rana Plaza collapse, considered the deadliest disaster in the history of garment industry, in 2013 in Bangladesh, Global Fashion Industry got a glimpse into the poor working conditions of factory workers and pressure due to short production deadlines from buyers due to the quick changes of designs, referred to as fast fashion. All this encouraged and gave...
INNATEX is an International trade fair for sustainable textiles. INNATEX is the only natural textiles fair in the world to feature not only fashion, but also other textile product categories.
We are delighted to share with you all that we have got selected under the "Design Discoveries" category at Innatex this year. We will be there at Frankfurt from 21st to 23rd January at Booth #OG 208
We would be premiering our latest collection, Lotus, a range of garments and scarves made of Lotus fabrics at the show. We will also be showcasing our latest collection of Garments and Accessories made of Organic Cotton, Handloom Ikat and Non-Violent Silk.
Stay tuned for more updates!
